A new Boots No7 Limited Edition collection features eye-catching artistic packaging that is reminiscent of a Jackson Pollock painting. The collection's snazzy packaging was created by London-based Together Design and includes both limited edition and gift with purchase product ranges.
Together Design aimed to create sleek, contemporary packaging that highlighted both the beauty brand's sophisticated style and its attention to the current season's tastes. Together Design also designs the brand's holiday range and consistently infuses the products with a feeling of modernity and sophistication that translates in a retail space.
In particular, the No7 Limited Edition Poppy King line of lipsticks comes in a rainbow of colors, creating a gradient appearance on shelves that makes the display appear more like a piece of art.
Key Themes Behind This Trend
- Artistic Packaging
- Opportunity for beauty brands to collaborate with artists and create eye-catching packaging that stands out on shelves and appeals to consumers.
- Limited Edition Collections
- Brands can leverage limited edition collections to create buzz and generate excitement among customers, driving sales and brand loyalty.
- Sleek Contemporary Design
- Beauty brands can enhance their image and appeal to modern consumers by adopting sleek, contemporary packaging designs that align with current trends.
Where This Applies
- Beauty
- Opportunity for beauty brands to differentiate themselves in the market and create a competitive edge through innovative and visually appealing packaging designs.
- Retail
- Retailers can capitalize on limited edition collections and artistic packaging to create unique in-store experiences and attract customers, boosting footfall and sales.
- Design
- Design agencies and artists can find opportunities to collaborate with beauty brands in creating distinctive packaging designs that merge art and beauty, offering a new creative avenue.
