Extensive Skin Equalizers

MAKE UP FOR EVER's Step 1 Series Creates Flawless Skin in a Flash

MAKE UP FOR EVER has brought women closer to having editorial-level complexion with its Step 1 Skin Equalizer series. With a rainbow of primers available, 10 to be exact, it addresses a slew of skin types, tones and textures for flawless skin in a flash. By sectioning off into primers for texture and primers for tone, the Step 1 Skin Equalizer series ensures that people can properly mix and match the products.

Since women's skin type range signficantly, the Step 1 Skin Equalizer series ensures that everyone is taken care of in the beauty department. MAKE UP FOR EVER writes, "Developed with the exclusive Equalizer Complex, the unique formulas triple the power of your foundation for smoother, more even, longer lasting make up."

Skin Equalizer Series
MAKE UP FOR EVER's Skin Equalizer series addresses a variety of skin types and textures to create editorial-level complexion.
Unique Formulas
MAKE UP FOR EVER's unique formulas triple the power of foundation for smoother, more even, and longer lasting makeup.
Primers for Tone and Texture
MAKE UP FOR EVER's Step 1 series offers primers for both texture and tone, allowing for proper mixing and matching of products.

Sectors Adopting This

Cosmetics Industry
Cosmetics companies can formulate primers that address a wider range of skin types and textures to meet the needs of diverse customers.
Beauty Retail Sector
Beauty retailers can provide personalized recommendations for customers based on their skin types and concerns, using primers to create a flawless base for makeup.
Fashion Magazine Industry
Fashion magazines can feature MAKE UP FOR EVER's Skin Equalizer series in their editorial shoots to achieve flawless complexion looks.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 67%
Freshness 8%