The Serkan Cura Haute Couture runway payed homage to the radiant woman. Each model featured shimmering faces as they pranced down the runway. The beauty at the Serkan Cura show rivals the likes of Valentino, Oscar de la Renta and CHANEL. After applying dewy foundation, the makeup artist would lightly dust gold shimmer over the faces of the models. The shimmering effect made the models look like gold Oscar statuettes and added a high level of glamour to the runway.
In addition to the Serkan Cura's gold glittered faces, the brand also showcased a plethora of feathered garments, bold colored furs and long gauzy dresses. This runway show highlights the face and makeup's importance in fashion. Shimmering faces are now popping up in beauty editorials and are ending the era of matte complexions.