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Fur-Clad Beauty Editorials

The Elle Greece Fur…Y Tale Story Features Bold Winter Makeup

— March 5, 2015 — Fashion
Alvin Kean Wong captures 'Fur…Y Tale', an Elle Greece editorial that highlights the season's hottest winter makeup looks. From punchy lipstick hues to striking eyeshadow applications, the image series is the opposite of subtle.

Dressed in a wardrobe of monochromatic fur, model Lucetta Van Beek stars in this beauty story and dons pieces that are handpicked by stylist Chen Yue Yu. This photoshoot's winter makeup looks are the work of beauty expert Maria Ortega who experiments with cherry blossom and passionfruit-inspired cosmetics.

The cosmetics in 'Fur...Y Tale' include products from Dior, Shiseido and Sisley among other labels. Setting a vibrant tone for the season, this beauty story proves that bright makeup isn't only designated for warm summer days.
Trend Themes
1. Winter Makeup Trends - As winter approaches, beauty companies can experiment with bold and vibrant makeup looks to contrast with the dull and muted winter colours.
2. Fur Fashion Trends - As fur makes a comeback in winter fashion, this presents an opportunity for fashion companies to create eco-friendly and sustainable alternatives to meet the growing demand of conscious consumers.
3. Monochromatic Beauty Trends - The trend in monochromatic beauty presents an opportunity for beauty companies to develop an all in one product solution for makeup consumers who seek a cohesive and complementary look.
Industry Implications
1. Beauty Industry - The beauty industry can promote bright and bold makeup trends as part of their winter collection to target consumers who seek to break away from traditional muted winter colours.
2. Fashion Industry - The fashion industry can create sustainable alternatives to fur fashion pieces to meet the growing demand of conscious consumers.
3. Cosmetics Industry - The cosmetics industry can develop all in one solution products to meet the need of consumers who seek to achieve a cohesive and complementary monochromatic look.
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