To get people excited about animal adoption, these ads, campaigns and photos turn pleas for people to adopt into fun songs, dances, or funny online interactions.
Pets like Maru, Grumpy Cat, Doge and Tuna the dog have a conquered quite a bit of the Internet—as well as many people’s hearts—just with their very distinct personalities. Some of these campaigns play off of this idea too, like a meme-inspired campaign by the American Society for the Prevention of Cruelty to Animals (ASPCA) that depicts a flying "hovercat."
One of the best examples of an unusual, but effective way to get people to see themselves with an adopted pet was the "muttbombing" campaign by Dallas Pets Alive! that had puppies photobomb selfies taken by random users on Instagram.
21 Fun Animal Adoption Campaigns
From Single Feline Dating Sites to Puppy-Injected Selfies:
Laura McQuarrie — Apr 9, 2014 — Marketing
20
Puppy-Injected Selfies
This Dallas Pets Alive! Campaign Has Dogs Interrupt Selfies on Instagram
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Adorable Canine Adoption Photography
These Captures by Jessica Trinh are Absolutely Astonishing
18
Personality-Priding Pet Advertisements
This SPCA Adoption Ad Puts Personality Over Pedigree
17
Canine Custom Campaigns
These Date-a-Dog Ads Invite Aspiring Puppy Owners to Adopt
16
Iconic Pet Character Ads
The HKAAC Animal Adoption Centre Campaign Encourages Experiences
15
Conversing Kitten Campaigns
MAKE's Talking Kitten Commercial Will Have You Adopting Furry Friends
14
Adorable Feline Adoption Sites
Follow the Lives of Cute Cats with the Itty Bitty Kitty Committee
13
Adopted Animal Photography
Photographer Theron Humphrey is Behind These Why We Rescue Photos
12
Human Canine Pairings
The Doggelganger Site Finds Your Perfect Dog
11
Treasure-Hunting Hound Campaigns
These Sao Paulo City Hall Ads Encourage Adoption
10
Online Chat-Inspired Adoption
The Catroulette Site Sifts Through Felines Who Need Homes
9
Pooch-Saving Health Drinks
The ‘KOMBUCHADOG’ Drink Helps Rescue Dogs Find Homes
8
Perplexed Pet PSAs
Shelter Pet Project Ads by Draftfcb Adorably Promotes Adoption
7
Foxy Feline Adoption Videos
Cosmopolitan Promotes Pet Adoption with a 'Cats + Abs' Music video
6
Precious Pet Adoptions
The Shopping Total Ad Campaign Shows That Adopting Changes Lives
5
Social Animal Adoption Campaigns
Famous Animals on Instagram Help to Promote Pet Adoptions
4
Flying Feline Campaigns
The ASPCA 'Hovercat' Ad Makes the Most of Cat Memes
3
Kitten Delivery Services
Celebrate National Cat Day by Ordering a Kitten Through Uber
2
Pet Adoption Sitcom Parodies
The Fresh Pup of Bel Air is a Fun Way to Increase Adoption Awareness
1
Paw-Friendly Networking Sites
'MySocialPetwork' Gives Your Pet a Chance to Connect with Others
Related Ideas
Feline Crime Fighter Paintings
Alana McCarthy Illustrates Cats in Superhero Costumes
Accessorized Kitty Captures
Snoopy the Cat Photos are Adorable and Addictive
Seductive Kitten Photoshoots
Maria & Cat by Alisa Verner Takes Sensuality to a Cute Level
Literal Cat Eye Makeup
The Halloween Cat Eye Look by Tal Peleg is Purfect for the Upcoming Holiday
Model-Mocking Kittens
Des Hommes et des Chatons Blog Pairs Cats with Hot Models
Goofy Grinning Pet Toys
The Ancol Dog Lips Plush Will Induce Some Serious Tail Wagging
Puppy-Injected Selfies
This Dallas Pets Alive! Campaign Has Dogs Interrupt Selfies on Instagram
Illustrated Feline Funnies
‘Cat vs Human' is a Webcomic Documenting Cat Owner Woes
Adorable Timelapse Pet Photos
These Pet Photos Show the Growth of Both the Pets and Owners
Near Focused Wild Creatures (UPDATE)
Stefano Unterthiner Takes a Closer Look at Animals
Perching Pet Photography
Photogapher Theron Humphrey Has Taken His Dog to Elevated Heights
Viral Tattoo Activism
Kelly Davidson's Chest Tattoo Makes the Fight Against Breast Cancer Go Viral
Surreal Shelter Animal Photography
Sarolta Bán Snaps Shelter Animals to Help Find Them a Home
Otherworldly Cat Illustrations
Matei Apostolescu Renders Psychedelic Images of Felines
Dapper Doggy Dressups
Sonya Yu Captures Her Dog Trotter in Hilarious Costumes
Colorful Primped Fur Photography
Paul Nathan Captures the World of Competitive Dog Grooming
Inebriated Pet Blogs
The 'My Party Animals' Tumblr Features Partying Pooches
Extruded Cellphone Advertising
These Huawei Mobile Ads are Pop-Up Pop Culture
Eccentrically Styled Canines
The Pugs in Clothes Tumblr is Dedicated to Fashionable Pups
Feline Fascination Blogs
The Dream Cats Tumblr Captures Cats and Their Sleepy Moments
Kitty Costume Catwalks (UPDATE)
The 'Algonquin Hotel Cat Fashion Show' is a Cat Lady's Paradise
Heart-Wrenching Canine Portraits
Traer Scott Captures the Essence of Shelter Dogs
Object-Holding Puppy Pictures
The Things Maddie Won't Eat Photos Feature a Dog Holding Items
Humorous Cancer-Fighting Posters
These Illustrations by Byron Galan Uses Clever Internet Humor
Apologetic Fast Food Ads
The McDonald's Forgiveness is Never Far Away Campaign is Clever
Intimate Canine Portraits
Elke Vogelsang Reveals a New Side of Her Three Dogs
Feline-Infused Pop Tributes
Sofia Falcon's 'Kitties and Bullsh*t' Tumblr is a Catty Music Makeover
90s Kid Phone Covers
These 90s iPhone Covers are Inspired by Old-School Pop Culture
Hilarious Miscommunication Ads
The Rosetta Stone Campaign Shows Foreign Language Hiccups
Pet-Loving Bedroom Furniture
Keep Your Animal Close When You Sleep with the Night Stand Pet House
Stunning Asian Landscape Photography
Weerapong Chaipuck Photographs Beautiful Asian Scenes
Superimposed Kitty Blogs
The Nicholas Cage Cat Tumblr is Hilarious
Food-Shaped Sack Ads
This Koroplast Bags Campaign Markets Tailor-Made Satchels
Preying Feline Prints
This Whiskas Predator Campaign Appeals to Home-Bound Hunters
Canine Snack Time Photography
An Instragrammer Captured Dogs Eating Peanut Butter
Seductively Glamorous Editorials
The Bambi Magazine XVI Issue Photoshoot Stars Charlie Dupont
Cruising Canine Photography
Dogs in Cars Captures Your Dog’s Favorite Activity
All-in-One Doggy Leads
The Smart Dog Leash Features Everything Needed for a Walk and Beyond
Cat-Printed Mini Skirts
‘PrettySnake’ Gets Kick Started with its Kitty-Printed Piece
Revolutionary Social App Interfaces
Facebook Home is Literally Changing the Face of Smartphones
Wooden Cosmetic Face Masks
Makeup Artist Stephanie Hernandez Created a Wooden Mask Out of Makeup
Pet-Perched Accessories
The ABRAKADABRA Cuprum Jewelry Line Features Furry Friends
Pill-Head Print Ads
This Panadol Painkiller Campaign Makes You Feel Lighter
Canine Photo Booth Photography
Lynn Terry Captures Different Dogs in a Lovely Photo Booth Series
Precious Pet Substitute Pillows
This Puppy Pillow by Fauna Will Melt Your Heart
Agile Hound Captures
Theron Humphrey Releases Book for His Famous Coonhound Maddie on Things
Frolicking Feline Tourism Ads
These Cats are Used to Promote Toursim in Japan
Crucial Fruit Campaigns
Murilo Rangel Apple Ads Emphasize the Importance of Bite
Sudsy Puppy Photography
Sophie Gamand Captures Canines Receiving a Bath in her Series 'Wet Dog'
Dejected Zoo Animal Photography
'Captive' Reveals the Heartbreaking Reality Behind Zoos
Anti-Insect Killing Ads
The Premier Insect Repellent Campaign Warns "Beware of Mini-Karma"
Unusual Canine Photography
The Photographs by Theron Humphrey Feature His Dog in Odd Situations
Balding Comb Campaigns
These Evil Bald Guy Ads Draw Attention to Exposed Scalps
Cat Claw Door Wedges
The Kitty Paw Doorstop Looks Like a Trapped Kitten Arm
Money-Covering Crises Ads
The Amnesty International France Campaign Promotes Personal Donations
Adopted Animal Photography
Photographer Theron Humphrey is Behind These Why We Rescue Photos
Feline-Concerned Parodies
The Catnip Focused PSAs are Meme-Inspired
Kitty Analyst Blogs
The 'Cat Scientists of the 1960s' Blog is Hilarious
Self-Serving Pet Fountains
The NatureSPA Pet Fountain Spouts a Steady Stream of Water
Animal Experimentation Campaigns
The Deutscher Tierschutz 2011 Ad is Horrifying
Predictive Social Network Charts
This Infographic Explores What Social Media Choices Say About You
Human-Eyed Pet Ads
The RSPCA Qld Campaign Shows How Similar People and Animals Are
Multi-Emotional Ads
The UGC Theaters Campaign Promotes More Movies
Adorable Vintage Cat Photos
The Little Folks of Animal Land Pictures Feature Cats from 1915
Sky-High Bubble Ads
The Hubba Bubba Campaign Employs Aerial Photography
Feline Foreign Policy Sites
The 'International Relations as Depicted by Cats' Tumblr is Hilarious
Iconic Stationery Painting Ads
The Faber-Castell Artist Color Pencils Campaign is Creative
Elegantly Chilled Editorials
The Lifestyle Mirror February 2014 Photoshoot Stars Abbie Cornish
Disappearing Dog Photography
These Images from Weronika Krzemieniecka Feature Invisible Dogs
Rejuvenated Ink Ads
The Neko Tattoo Art Studio Campaign Encourages People to ‘Cover Up the O
Whimsical Hipster Animal Watercolors
Artist Deidre Wicks Sells Animal Watercolor Paintings
Cute Kitty-Clothed Portraits
Heather Mattoon Gets Crazy Cat Fans Jumping for Joy
Social Media Department Stores
Upside is a Market Where You Can Experience the Web in Real Time
Cat-Crazy Album Canvases (UPDATE)
'The Kitten Covers' Tumblr Puts a Feline Frenzy Twist on Music
Neon Feline Captures
These Cat Photos by Maro Hagopian are Inspired by Pop Art
Swiped Spill Ads
The Ajax Spray N Wipe Campaign Shows That There's "Nothing Quicker"
Comfortably Relaxing Cat Cafes
Lady Dinah’s Cat Emporium is Europe's First Cat Cafe
Catastrophic Stubble Campaigns
These Braun Silk Epil Xpressive Ads Suggest Dodging Disaster
Abused Canine Ads
The Thai Society for the Prevention of Cruelty to Animals Campaign is Emotional
Drunken Overshare Advertising
This Sonique Bar Campaign Points Out Social Media Faux Pas
Minimalist Workout Ads
The Virgin Active Campaign Gets People in Motion
Pre-Internet Work Diversions
Vintage Social Networking Drawing Points Out the Precursor to YouTube
Mature Furniture Merchandizing
Anniversary IKEA Ad Celebrates Years of Manufacturing
Purposeful Plush Toy Pets
CharlieDog and Friends Supports Canine Rescue Causes and Shelters
Domestic Pet Meat Ads
These Anti-Dog Meat Ads Shed Light on Thailand's Vulnerable Street Dogs
Frivolous Purchase Ads
The Deficit Club Amazing Things Shop Campaign Shows Life-Threatening Scenes
Burger Brew Campaigns
These Fortune Deli Ads Market More than Cafe Drinks
Kama Sutra-Spoofing Ads
The Awesome Rags! Campaign States "In Lust We Trust"
Majestic Cat-Lady Editorials
Marie Claire China 'Zen Story' Shoot Depicts a Kitten and a Princess
Loud 90s-Inspired Sneakers
The Adidas D Rose 3 Basketball Shoes Are Vibrantly Nostalgic
Sentimental Pet Send-Offs
Joy Sessions by Sarah Beth Documents the Human-Pet Bond
Feline Obsession-Professing Totes
The Cat Tote From Xenotees is Geared Towards Cat Lovers
Nature-Harming Humans
The Alerj 2011 Ad Campaign is Disturbingly Futuristic
Perplexed Pet PSAs
Shelter Pet Project Ads by Draftfcb Adorably Promotes Adoption
Pup-tastic Pastries
These PupCakes are a Great Treat for that Special Dog in Your Life
Canine Fitness Treadmills
The DogTread Treadmill Allows Dogs to Work Out
Antiquated Web Tech Ads
The Numericable 2011 Campaign Urges a Change for Fiber Optics
Cute Canine Snack Machines
Bakers Have Created the World's First Vending Machine for Dogs
Comparative Cat Websites
Better Than Kittens Pits Adorable Felines Against an Artist's Work
Precious Pet Adoptions
The Shopping Total Ad Campaign Shows That Adopting Changes Lives
Complete Culture-Brewing Kits
The Probiotic Garden Kombucha Fully Equips You for Tea Preparation
Social Animal Adoption Campaigns
Famous Animals on Instagram Help to Promote Pet Adoptions
Canine Nuptial Costumes
Etsy's Pet Bride and Groom Costume is Adorably Festive
Fresh Prince-Inspired Videos
The Big Sean Dance (A$$) Video Features Nicki Minaj
Plaid Pooch Swimsuits
The Jetty Bathing Dress for Dogs is the Cutest Piece for the Poshest of Pups
Cat Meme Tweet Translators
Twitter Recently Launched a New LOLCat Language Setting
Psychedelic Animal Videos
Natural Thing by Nobody Beats the Drum is Totally Mesmerizing
Canine Car Shop Ads
The 'Slow Bark' CarMax Ad is Made for the Puppy Bowl
Welcome-Themed Social Media Contests
Airbnb Has Created an Instagram Contest Alongside Musicians
Adorable Canine Romance Parodies
The 'First Sniff' Parody Video Skips the Kibbles and Bits
Fictional Feline Art Exhibits
This Cat-Themed Art Show Depicts Many Artistic Perspectives of Cats
Gourmet Dog-Treat Makers
Holstein Housewares' Newest Press Makes Dog-Gone Delicious Biscuits
Romantic Canine-Centered Getaways
The 'Canine Be Mine' Valentine's Day Package is Puppy Perfect
Throwback Music Installations
The 'Ghettoblaster' by Bartek Elsner is Old School and Fun
Puppy Grooming Gloves
The Scrubs Dog Washer Does a Thorough Job of Cleaning Canine Coats
Stress-Free Animal Dishware
The Trendy Pet Bowl Lets Your Dog or Cat Eat with Ease
Pet Adoption Sitcom Parodies
The Fresh Pup of Bel Air is a Fun Way to Increase Adoption Awareness
Pet Preference Infographics
This PetSupplies Graphic Looks at Cat or Dog Person Types
Real Sports Campaigns
The Wilson 2011 Ads Encourage Gamers to Put Down Controllers and Get Outside
Oceanic Pet Accessories
This Whale Cat Scratcher is a Fun Product Furry Friends Will Love
Funky 90s Sitcom Mashups
'Jaaam (The Fresh Prince Remix)' by Pogo Drops the Beat
Cheerful Zombie Show Intros
Matincomedy Hilariously Reimagines The Walking Dead as a Cheesy Sitcom
Digital Animal Archives
Andrew Zuckerman's Creature Book is a Social Network for Other Species
Heartwarming Humanized Pet Campaigns
'Power of Together' Highlights the Close Human-Animal Bond
Sentimental Canine Snacks
These DIY Frozen Dog Treats are Made from Natural Ingredients
Feline-Inspired Bath Products
The Crazy Cat Lady Cat Food Scented Soap is One of a Kind
Feline Love Film Parodies
The Notebook Cat Parody is a Love Story for the Internet Age
Cloud-Collecting Car Campaigns
The Land Rover Defender Ad Reaches for the Sky
Meta Pet Campaigns
The Herbert Adams Ads Show 'Sophistication, With Added Sophistication'
Comedic Daredevil Conversations (INTERVIEW)
This Kenny Hotz Interview is Blunt and Hilarious
Dog-Approved Automobile Ads
Volkswagen's 'Woofwagen' Ads Show Cars for Pets
Airport Dog-Sled Taxi Services
This Norwegian Hotel Introduced an Airport Taxi Service with Dogs
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