From Zero-Gravity Dance Parties to Inflatable Irish Pubs

By: Laura McQuarrie - Oct 22, 2016
The top October 2016 marketing ideas get the word out about new products, services and brands with standout packaging designs, unusual limited-time promotions and experiential launch events.

In order to play off of the popularity of temporary retail pop-up shops with a fun new twist, inflatable pavilions, pubs and nightclubs are being created to offer unique indoor and outdoor experiences for a limited time.

Some of the most outrageous and attention-grabbing marketing efforts to be launched as of late include Carolina Reaper Madness packaging its spicy chips in literal single-serving portions, one chip at a time and TaskRabbit offering 'Instagram Husbands' for hire to take photos for bloggers and Instagrammers during New York Fashion Week.