Kijiji Launched a Ball Pit for Adults at Toronto Frosh Week

By: Laura McQuarrie - Sep 9, 2016
References: marketingmag
Students across Toronto, Canada joining in on the events of Frosh Week were invited to jump into a colorful ball pit for adults provided by Kijiji.

Inside the ball pits, students across five college and university campuses were challenged to dive into the pit of more than 65,000 colored balls in the search of a silver ball in order to win great prizes like Bluetooth speakers, headphones, cameras and more.

The specific target for this campaign was Millennials, who are quite savvy when it comes to searching for deals. The activation was designed with this in mind and the classifieds site set up the ball pit for adults as a way to tap into "the thrill of the hunt."