The totallee iPhone Case Box Blends Shipping and Retail Aesthetics

By: Michael Hemsworth - Sep 13, 2016
References: totalleecase & packagingoftheworld
eCommerce doesn't enable consumers to interact with a product before purchasing it, so many brands are taking measures to help offset this like with the totallee iPhone case box.

Aiming at being a cross between a shipping box and a retail package, the totallee boxes are simplistically branded yet provide an overarching experience when opened. This helps to ensure that the consumer feels satisfied with their purchase and not as though they've missed a step in the purchasing process.

Opening like a book, the totallee shipping boxes reveal a small note on the lid and the product within the main compartment. The attention to how the product is first experienced helps to make the totallee iPhone case boxes a winner with creating a first impression.