This Designer Created a Gift Box Filled with a Resume and Letter

By: Mishal Omar - Sep 28, 2016
References: lizapedersen & packagingoftheworld
Self-promoting is not always viewed as a positive practice, but the way Liza Pederson has curated her personal brand identity allows her to stand out from other designers in the industry.

The idea came to this Swiss artist when she was looking for her ideal job and wanted to ensure that she stood out from the many other artists and designers looking for the same thing. Rather than mailing out resumes and cover letters as most people do, Liza Pederson instead decided to create a small package in which her personal portfolio, a personal letter, a resume in the form of a Pantone map, contact details and a gift are all included.

This contemporary self-promoting package is an excellent way for the artist to curate her own brand identity and capture the attention of potential employees and clients.