Bluebella, a British lingerie brand, has announced its Valentine's Day collection and campaign for 2023, featuring musician Self Esteem. Titled "Prioritise Pleasure," the campaign aims to redefine Valentine's Day's traditional meaning and celebrate unapologetic femininity, body positivity, and pleasure. The collection includes open and strapping styles, such as the Aria body in red, the Oslo bra and high waist thong in black, and some of the brand's iconic pieces like the Marseille and Colette.
Self Esteem, whose real name is Rebecca Lucy Taylor, is a Mercury Prize-nominated artist known for her feminist lyrics and empowering message. “I always say it’s Valentine's Day every bloody day of the year in my mind. It seems stupid to me that there’s anything that can make people feel alone or not like anyone else,” said Rebecca Lucy Taylor.
Image Credit: Bluebella
Why This Trend Is Growing
- Body Positivity Lingerie
- Opportunity for lingerie brands to embrace and celebrate diverse body types and empower women.
- Feminist-inspired Fashion Campaigns
- Opportunity for fashion brands to use their platform to promote empowering messages and challenge traditional beauty standards.
- Music-inspired Fashion Collections
- Opportunity for fashion brands to collaborate with musicians and use their art to inspire new fashion designs and collections.
Industries Being Reshaped
- Lingerie
- Opportunity for lingerie brands to expand their product lines to cater to diverse body types and empower women through body positivity.
- Fashion
- Opportunity for fashion brands to create powerful campaigns that challenge traditional beauty standards and promote feminist messages.
- Music
- Opportunity for musicians and fashion brands to collaborate and inspire each other's art through music-inspired fashion collections.
