This Wine is Labeled Like the Spines of Books Would Be

By: Mishal Omar - Sep 8, 2016
References: thedieline
The marbled wine branding created for Durant Booth was designed by the agency 'Stranger & Stranger.'

The collection is diverse in its patterns but features one similar theme throughout -- each of the eight bottles show off a multi-colored, marbled design as well as a "spine" as seen in novels. The spine on the labels gives the consumer basic information about the name, region and type of wine that is inside the bottle, while the pattern makes it distinguishable from others on the market. The resulting collection is sophisticated but retains an air of playfulness.

This marbled wine branding is able to capture the attention of consumers browsing for wines while also making itself distinguishable from the many other options that exist.