This Coffee Brand Offers Somber and Cluttered Packaging

By: Mishal Omar - Aug 31, 2016
References: thedieline
This coffee labeling ensures that people are able to remember it, despite the fact that the coffee it contains is limited-edition.

Created by the small pack Goshen Coffee Company, the coffee is called 'Secret Stash' and is a limited-edition offering that the brand created in cooperation with "small farms all over the world." The coffee labeling is entirely black and white, with black serving as the backdrop while all the eclectic illustrations that include birds, illuminati eyes, waves, anchors and clouds all being represented in white. The matte black pack and hand-applied labels come together with the illustrations to ensure that the design is not easily forgotten.

This coffee brand strays from the traditional methods of labeling the popular drink, making it stand out in a large and diverse market.