The Hatchbox Brand Identity Fuses Functional and Vibrant Accents

By: Jana Pijak - Sep 13, 2016
Conceived by Mumbai-based graphic designer Brinda Khandelwal, the Hatchbox subscription branding consists of vivid signage and collapsible box packaging. Sure to appeal to design enthusiasts, Hatchbox is a monthly craft box delivery that features a myriad of fun art supplies like yarn, ribbon, rope and fabric among others. The subscription allows members to easily create their very own step-by-step DIY projects and features fun packaging that doubles as storage for their craft supplies.

Each Hatchbox package is made from eco-friendly and reusable cardboard and is collapsible for easy assembly or recycling. In addition to featuring the brand's colorful insignia, each box is also accented with illustrated visuals of art tools, glue, yarn and scissors among other symbols that are synonymous with crafting,