This Ad for the Snowden Movie Puts the Public Under Surveillance

By: Laura McQuarrie - Sep 21, 2016
References: snowdenfilm & adweek
As part of the promotions for Oliver Stone's Snowden movie, a unique billboard advertisement was set up in a busy area of downtown Toronto, Canada.

Snowden is a movie that focuses on whistleblower Edward Snowden, who leaked the NSA's illegal surveillance techniques to the public, spurring widespread discussion about everything from privacy and security to personal data protection. In this theme, DentsuBos and Elevation Pictures set up a billboard at Dundas Square during the Toronto International Film Festival that tracked the movements of pedestrians in the immediate area. The movements of people were livestreamed to the motion-tracking billboard, leaving people feeling slightly uncomfortable, violated or even afraid of being watched by others—which was precisely the intent of this movie marketing stunt.