TodayTix's Line of Quiet Snacks Keep Spectators Sated and Silent

By: Joey Haar - Sep 14, 2016
References: todaytix
TodayTix, a ticketing app for the London theater scene, wants to do more than just provide a convenient avenue for getting into the best shows; it wants to make the shows themselves better. But while TodayTix is helpless to improve on stage performances, it is improving the audience's experience by offering a new line of silent snacks for two upcoming shows.

Research indicates that loud snacking is the most annoying factor in 54 percent of Brit's trips to the theater, and yet traditional theater snacks are some of the loudest around. Rather than cutting snacking entirely, TodayTix has created original takes on theater treats -- but without the noise.

TodayTix's snacks include Quiet (Pop)corn, which are ground popcorn balls; Muffled Truffles, which are smooth dark chocolate truffle balls; Silent Slices, replacing chips with dehydrated pears; and an Anti-Gas Lime and Mint Drink to replace fizzy sodas. The snack packaging is entirely either fabric or silicon as well.