This Snapchat Campaign Celebrates National Guacamole Day 2016

By: Katherine Pendrill - Sep 16, 2016
References: dostoros & facebook
The New York City restaurant Dos Toros Taqueria is celebrating National Guacamole Day 2016 with a special promotion. Instead of simply offering free guac and chips in-store, the restaurant is asking consumers to interact with the brand on social media in order to claim their free meal.

Friday, September 16th marks National Guacamole Day 2016 and Dos Toros Taqueria is marking the occasion by offering free guacamole with any meal purchased in New York City. The catch is that customers have to watch the brand's Snapchat story in order to snap up the secret code that will unlock their free food. Customers must then screenshot the code at the perfect time in order to claim their prize.

The clever promotion not only celebrates the annual food-themed holiday, but it also encourages more consumers to follow the brand on social media.