From Fruit-Shaped Juices to Health-Boosting Beverages

By: Tana Makmanee - Published: Nov 28, 2013
These fruity packaging designs are offering consumers some eye-catching ways to feel more health-conscious about the products they're using.

In this modern day and age, people are often concerned about the dietary ingredients and health effects of certain foods and beverages they consume. That's why marketing a product to consumers that visually seems healthier or nutritious is an inventive way to stand out from competitors. And what better way to market a nutritious product than by showcasing the package with bright and colorful fruits? These creative fruit packaging designs are demonstrating that the visual appearance of a product can have a significant impact on how consumers perceive that particular item.

From juice boxes shaped like slices of fruit to berry-branded goods, these funky fruit packaging designs will definitely catch the eye of any health-conscious consumer. Stats for 38 Fruity Packaging Designs Trending: Older & Popular
Research: 89,880 clicks in 129 w
Interest: 3.2 minutes
Concept: Fruit Packaging Designs
Related: 287 examples / 221 photos
Segment: Neutral, 18-55
Comparison Set: 105 similar articles, including: color-conscious branding, masquerading food merchandizing, and fruit-shaped juices.