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The Sabadi Packaging Features a Series of Laid Back Mascots

By: Susan Keefe - Published: • References: happycentro.it & behance.net
The Italian artisan chocolate company Sabadi turned to the creative minds at the design firm Happycentro to create this vibrant yet relaxed packaging. The brand name Sabadi sounds like Saturday in Italian. Taking the nature of Saturday living into consideration, Happycentro created a cast of laid back personified ingredients to act as mascots for the brand. This carefree styling is further emphasized with the tagline 'Slow Living.'

Each lazy fruit is used as a marker of each different flavor available in the lush chocolaty line. Sabadi describes Saturdays as a day for reflection and a welcome reprieve from hectic modern life. This indulgent day of the week couples comfortably with a smooth square of chocolate. Presenting these bars as a weekend in a wrapper, Happycentro has created sumptuous branding that is wonderfully alluring.

Fun, carefree and laid back, the Sabadi branding is like a leisurely Saturday stroll. Stats for Personified Fruit Branding Trending: Older & Average
Traction: 6,918 clicks in 138 w
Interest: 4 minutes
Concept: Sabadi
Related: 78 examples / 60 photos
Segment: Neutral, 18-55
Comparison Set: 29 similar articles, including: typographic treat packaging, 29 tempting chocolate packages, and hypnotic chocolate branding.