Not everyone is born with a green thumb, but Park Seed packaging encourages even amateur planters to give growing another go. This particular project was conceived as a response to a fairly open university assignment, with which graphic design student Devi Natalia invented a brand identity for a seller of citrus seeds.
In order to establish a stronger rapport with the apathetic consumer, a small flower pot was included with the kit to make the activity appear easier. This little bowl can be placed on the window sill and tended to effortlessly thanks to its manageable size and convenient location.
But to first intrigue the customer at the store, a unique hexagonal box was designed as the Park Seed packaging, to contain the round receptacle and the high quality lime seeds inside.
Stats for Hexagonal Seedling Branding
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Research: 25,198 clicks in 246 w
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Concept: Park Seed Packaging
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Segment: Neutral, 18-35
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Hexagonal Seedling Branding
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