Flav Water Packs Bold Flavor into Innovative Packaging

By: Olivia Gissing - Published: Aug 4, 2011 • References: drinkflav & underconsideration
Unlike most flavored waters on the market right now, Flav water doesn't try to win over their customers with claims to make them stronger or fitter.

Flav water is desirable simply for it's phenomenal flavoring. This thirst-quenching drink comes in a variety of fresh flavors including watermelon kiwi, mango and pineapple. Another feature that sets this product apart from it's competitors is it's unique packaging. Flav water is filled into a hybrid of a can and a bottle. The body of the bottle is made out of flexible and clear plastic, whereas the top is that of a sturdy aluminum can.

Sip on Flav water next time you're parched for a punch of fruity flavor.

Implications - Consumers face the challenge of deciding between several similar products in the marketplace. They appreciate products that make their purchase decision easier by sporting unique packaging or ingredients. Stats for Hybrid Bottled Beverages Trending: Older & Warm
Research: 6,232 clicks in 250 w
Interest: 2.7 minutes
Concept: Flav Water
Related: 40 examples / 31 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: designer bottled water, bottled water for dogs, and oxygenated bottled water.