Hybrid Bottled Beverages
Flav water is desirable simply for it's phenomenal flavoring. This thirst-quenching drink comes in a variety of fresh flavors including watermelon kiwi, mango and pineapple. Another feature that sets this product apart from it's competitors is it's unique packaging. Flav water is filled into a hybrid of a can and a bottle. The body of the bottle is made out of flexible and clear plastic, whereas the top is that of a sturdy aluminum can.
Sip on Flav water next time you're parched for a punch of fruity flavor.
Implications - Consumers face the challenge of deciding between several similar products in the marketplace. They appreciate products that make their purchase decision easier by sporting unique packaging or ingredients.