You don't work at a cafe for several months without developing an intense love for apple cider, and iC Cider only builds on my love for the fruit-derived concoction by letting fans drink the delicious thirst quencher on-the-go. Add to that an engrossing story to help brand the beverage to the public, and you have what industry people like to call "marketing gold!"
The unique bottle design for iC Cider comes courtesy of Atelje Balant and is supposed to present the drink as vibrant and fun, with star motifs littered everywhere. Coca-Cola has been marketing their sodas in a similar fashion and they also share a visually comparable bottle design to iC Cider's newly branded one. Coincidence? I'll let you decide.
Soda-Inspired Apple Wine
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