For his juice packaging project, Brazilian designer Renan Artur Vizzotto worked to marry text and graphics to creatively represent the contents of each vessel. The lovely milk bottle form was chosen to hold the range of four healthy beverages, each one exuding a vivid color that suggests the flavor inside.
The unusual approach is quite evident since the bottles appear nearly void of any text. A single brown circle labels every one with the basic and direct description of the contents, be they Apple Juice, Pear, Banana or Cashew Juice. This and the bright color differentiates each variety.
The designer carefully devised a Pantone palette to come up with the tones for the intriguing illustrated graphic. The muddled images include fruit motifs that have been shaped by the words that describe them.
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Concept: Juice Packaging By Renan Vizzotto
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Segment: Neutral, 4-55+
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