Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Kit
Culture
Consumers flock to the holistically ready-made for convenience.
5.1
Trend score
Trend
What is the Kit Culture trend?
Kit Culture: In the age of instant gratification, consumers crave easy, quick solutions to life's problems. This desire has birthed a kit culture based in ready-made systems assembled to solve various problems. Effectively rendering planning and conceptualizing unnecessary, kits allow consumers to enjoy the benefits of problem solving, without the effort.
Trend themes
Themes within the Kit Culture trend
Three behaviours holding the trend together01
Kit Culture
Ready-made kit systems are solving various problems for consumers who desire easy, quick solutions.
02
Modular Meal Prep Sets
Collapsible and stackable kitchen kits efficiently store culinary implements and can save significant space in cluttered drawers.
03
Heartbreak Emergency Kits
Emergency kits such as Love Hurts offer tried-and-true items for comfort during emotional breaks and are packaged in a compact, easy-to-carry case.
Industry implications
What the Kit Culture trend means for industry
Where the trend changes the playbookFor
Consumer Goods
Innovative packaging and thoughtfully curated kits can differentiate product offerings and boost appeal to consumers.
For
E-commerce
Online retailers can offer convenience and customization by bundling products into kits to meet specific consumer needs and capitalize on the trend of easy solutions.
For
Health & Wellness
Kits designed and marketed towards health and wellness can provide consumers with easy and convenient access to products and services.
Trend signals
Trend signals for Kit Culture
Trend score 5.1 out of 10, from popularity 70%, activity 75%, freshness 8%.
Popularity70%
Activity75%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Kit Culture trend
8 featured examples from Dec 29, 2012 to May 18, 2013CategoryArt & Design
Heartbreak Emergency Kits
Love Hurts by Melanie Chernock Provides Comfort and Giggles
Retail businesses could create a range of heartbreak kits for customers to purchase or offer personalized gifting services.
CategoryLifestyle
Compact Catastrophe Canisters
The Fort Standard Mini Survival Kit is a Tiny Life-Saving Tool Set
Outdoor gear companies can capitalize on the demand for compact and multi-functional camping tools by developing new and innovative mini survival kits.
CategoryArt & Design
Macho Necessity Sets
The Gentleman's Survival Kit is Full of Essentials for Men
The outdoor gear industry can capitalize on the demand for high-quality, durable equipment and accessories for rugged living.
CategorySpecial
Masculine Gift Baskets
A Man Crate Put Everything a Guy Would Want into One Awesome Present
Disruptive innovation opportunity in the e-commerce industry to create a platform that specializes in personalized gift box options for online shoppers.
CategoryArt & Design
Modular Meal Prep Sets
The Snapware Collapsible Kitchen Kit Unfolds to a Flat Stack 1-inch Thick
Manufacturers can create versatile and space-saving kitchen sets that cater to the needs of small apartment dwellers, tiny homes, and anyone who wants to maximize their kitchen sp…
CategoryLifestyle
Breast Milk Management Systems
Nutriflex Brings Brings Efficiency to Busy Breastfeeding Mothers
Disruptive innovation opportunities in the baby products industry to develop improved breast milk management systems.
CategoryLifestyle
Ego-Boosting Potions
The Feel Better Kit Contains Ego Boosting Mixtures
Opportunity for cosmetics companies to develop personalized mood-boosting products that cater to specific traits and characteristics.
CategoryFashion
Survivalist Beauty Kits
The ‘7 Necessities’ Exhibition Creates a Survival Kit
Fashion companies can tap into the trend of creating fashionable survival kits.
