Brands are turning to solid edibles for flavor inspiration
Implications - Brands, particularly those in the beverage industry, are turning to seemingly unrelated food sources for flavoring inspiration. This not only reflects a more experimental consumer base, but one that also views food and beverage as more intertwined when it comes to flavor.
Trend Themes
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Flavor Hybridization — Brands are experimenting with seemingly unrelated food sources for flavor inspiration.
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Infusing Alcohol with Food — Adding alcohol to everyday products like coffee, maple syrup, and edibles has become a common practice.
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Smokey Maple Flavors — Whiskey and beer brands are borrowing from smokey maple flavors in their products.
Industry Implications
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Food and Beverage — The food and beverage industry can leverage flavor hybridization to create unique product offerings.
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Alcohol — The alcohol industry can experiment with infusing different foods with alcohol for a unique drinking experience.
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Breweries and Distilleries — Breweries and distilleries can experiment with flavors like smokey maple to create distinct and innovative products.
