Category
World
Layered Getaways
Trend cluster
Category
Digital
Reliance
High-tech travel devices cater to consumers who rely on increased efficiency.
3.9
Trend score
Trend
What is the Digital Reliance trend?
Digital Reliance: There are often a million ways in which travel experiences can go wrong, prompting individuals to turn toward more high-tech travel devices to ensure greater efficiency and satisfaction. Hotel card apps and luggage trackers cater to Millennials who utilize technology on a daily basis, helping to turn potentially problematic situations into easy-to-handle circumstances.
Trend themes
Themes within the Digital Reliance trend
Three behaviours holding the trend together01
Smart Travel Devices
High-tech travel devices that use advanced technology to solve travel problems are increasingly popular among consumers.
02
Internet of Things (IoT)
Devices that can track, communicate and provide information about any object are becoming more common and personalized.
03
Sleep Technologies
Smart devices that utilize light and other technology to regulate our sleep patterns are becoming more popular and effective.
Industry implications
What the Digital Reliance trend means for industry
Where the trend changes the playbookFor
Travel Industry
Innovative travel devices and apps offer a new avenue for service providers to enhance their offerings and remain competitive.
For
Consumer Electronics Industry
As demand for tech-driven travel solutions proliferates, electronics manufacturers have the opportunity to develop high-quality smart devices that cater to this niche.
For
Health and Wellness Industry
As technology increasingly integrates with personal health and wellness management, there is huge potential for companies to develop products like Neuroon masks that can help improve users' quality of life.
Trend signals
Trend signals for Digital Reliance
Trend score 3.9 out of 10, from popularity 59%, activity 49%, freshness 8%.
Popularity59%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Digital Reliance trend
4 featured examples from Jan 22, 2015 to Jan 29, 2016CategoryWorld
Delivery Service Luggage Locks
The 'Lockee' Smart Luggage Lock Gets Your Lost Bag Back in 48-Hours
Opportunities for airlines and hotels to offer customers a value-added service by providing smart luggage locks for their customers' belongings.
CategoryTech
Smart Suitcase Trackers
This LEV Tracking Device Informs You of All of Your Luggage Movements
Opportunity for disruptive innovation in the travel industry by leveraging smart tracking technology to improve customer experience and provide added security.
CategoryWorld
On-the-Go Wi-Fi Devices
A Portable Internet Router Keeps Five Gadgets Connected When Off the Grid
Disruptive innovation opportunity: Develop and improve wireless technologies to enable faster and more reliable data transmission for portable internet routers.
CategoryLifestyle
Insomnia-Curing Masks
The Neuroon Sleep Therapy Mask Decreases Sleeplessness and Jet Lag
Opportunity to innovate in the sleep product industry by incorporating LED technology into sleep masks.
