The depictions of obesity and those who are overweight in this cluster may shock you. As many of of them are alarming and may cause you evaluate your diet and lifestyle, there are quite a few that celebrate those love handles.
Whatever your view is on the epidemic of obesity in North America, check out this cluster to view the many angles on this weighty issue.
Implications - Youth consumer's conception of beauty, gender and identity is worlds apart from that of their parent's and previous generations. This group is increasingly skeptical of traditional forms of beauty as represented by popular media outlets. Companies looking to form a connection with this group should take new conceptions of beauty into account.
SCORE
6.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 100%
Activity 98%
Freshness 8%
