A guy can never have too many pairs of undies, so if you have a few guys on your Christmas gift list, you might want to consider getting them some nice underwear. Personal taste might vary when it comes to sweaters and shirts, but a nice pair of Calvin Klein undies is sure to make any guy happy.
However, Calvin Klein is not the only option these days. Here at Trend Hunter, we have been tracking numerous innovations from emerging brands that have transformed underwear into a fashion and social statement, so we can help you be a bit more creative.
We have club-friendly glow-in-the-dark and eco-friendly creations from AussieBum that are made from bamboo. AussieBum is famous for their WonderJock underwear, which is the equivalent of a Wonderbra and will keep a man’s ego satisfied no matter how big or small his package is. And for even more vain guys, you can get the new Flashback by Andrew Christian, which gives guys that alluring bubble-butt.
Check out the cluster below for these and more male underwear innovations and ideas.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
