Again the question is asked...Is bigger really better?
An enormous Calvin Klein underwear ad was unveiled on the side of the old Ritz Carlton hotel in Kong Kong. The multi-story ad can be seen from the harbour and features Blood Diamond actor Djimon Hounsou artfully posing in nothing but a pair of the designer's white microfiber trunks. A few complaints were reported however the ad is scheduled to stay until April 16.
Implications - Sex appeal is what naturally draws in a consumer's attention. Products that reveal a certain element of sensuality are appealing to those who desire more conversation about their sexuality. Companies trying to increase their appeal could hone in on this aspect when coming out with items.
Stats for Oversized Briefs
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Concept: Oversized Briefs
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Segment: Males, 18-55
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