The girls' iBoxers are 93% Cotton & 7% Spandex for a snug sexy fit, while the men's iBoxers are made from 100% pima cotton for a roomier comfortable fit.
The iBoxers are available in an assortment of colors and the prices are TBA.
Implications - For many consumers within society today, convenience and comfort are perceived as some of the most desirable qualities and characteristics to be found in products. Businesses that are able to create products that deliver in these particular areas will fare well amongst today's consumers. Consumers will likely invest in the products that provide them the most pleasure.