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Breakable Packages Edit
MoevereJean Underwear Encourage You to ‘Break The Rules’

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Breakable Packages
MoevereJean Underwear Encourage You to ‘Break The Rules’
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Breakable Packages - MoevereJean Underwear Encourage You to ‘Break The Rules’ (GALLERY)
MoevereJean Underwear Encourage You to ‘Break The Rules’
 Published: Jan 15, 09
Comments: 2 Views: 14,734

In a bid to promote their new male underwear styles, MovereJean has come up with a creative package that aims to help you break your fixed and stale concepts about underwear design.

You get your underwear in a black and white stick-shaped package that represents fixed and old concepts about style. In order to get to your underwear, you need to apply strength to break the package. You can then access your new underwear through the broken chasm.

Breaking the package is a symbolic play on breaking the rules and experimenting with new styles.

References:  moverejean, trendhunter

Filed In:  fashion,  fashion for men,  marketing,  underwear






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Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Breakable Packages or comment about MoevereJean Underwear Encourage You to ‘Break The Rules’.

Ayman Helweh on Jan 15, 09  2,236 Trends   2,641 Comments
Oh, the banana picture!
Ayman Helweh on Jan 15, 09  2,236 Trends   2,641 Comments 0
Jeremy Gutsche on Jan 15, 09  1,657 Trends   2,617 Comments
Oh, it was inescapable.
Jeremy Gutsche on Jan 15, 09  1,657 Trends   2,617 Comments 0


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Breakable Packages