MoevereJean Underwear Encourage You to ‘Break The Rules'

By: mediterranean - Published: Jan 16, 2009 • References: moverejean & trendhunter
In a bid to promote their new male underwear styles, MovereJean has come up with a creative package that aims to help you break your fixed and stale concepts about underwear design.

You get your underwear in a black and white stick-shaped package that represents fixed and old concepts about style. In order to get to your underwear, you need to apply strength to break the package. You can then access your new underwear through the broken chasm.

Breaking the package is a symbolic play on breaking the rules and experimenting with new styles. Stats for Breakable Packages Trending: Older & Warm
Research: 60,589 clicks in 383 w
Interest: 4 minutes
Concept: Breakable Packages
Related: 70 examples / 54 photos
Segment: Males, 18-35
Comparison Set: 26 similar articles, including: 15 scandalous underwear advertisements, 36 underwear innovations & gift ideas for guys, and packaged brains.