Interactive Bjorn Borg Campaign

By: Ayman - Published: Nov 18, 2008 • References: bjornborg & fashiontography.blogspot
The new Fall/Winter 2008 ad campaign for Bjorn Borg Underwear gets a bit creative with a theme of finding your love match.

The ads show sexy men and women out and about in their underwear looking pretty lonely. But fear not, proclaiming that "There is someone for everyone," Bjorn Borg undies have the solution for your loneliness with a special Love site that will help you find your match.

The site puts you through the regular dating site profile process where you specify what you’re looking for and what kind of person you like, etc… You also upload (or snap a picture via webcam) to see yourself with your chosen match. Pretty fun.

The underwear line is by Björn Borg, the famous Swedish tennis player. The former World No. 1 player won 11 Grand Slam singles titles between 1974 and 1981 (five at Wimbledon and six at the French Open). Stats for Match-Making Underwear Ads Trending: Older & Mild
Research: 26,393 clicks in 392 w
Interest: 4 minutes
Concept: Match-Making Underwear Ads
Related: 57 examples / 44 photos
Segment: Males, 18-35
Comparison Set: 21 similar articles, including: super hot girls act like guys (iii), hot girls dress & act like guys to sell male underwear, and hot girls dress & act like guys (update).