Leave it to the Russians to deliver my favorite clothing ad of 2008 so far. Granted, the models in the new Sela commercial are without clothes most of the time. They are either getting dressed, or their clothes magically escape from them, leading to a series of dramatic action stunts by the couple seeking to be 'Together Forever'.
Created by Kadishzon ad agency, the commercial starts with a guy and a woman staring at their closet in their underwear contemplating what to wear on their date. They decide to get creative and start running and getting dressed on the way.
After an impressive and entertaining sequence of jumping into pants and jackets held for them by other people (when does that ever happen in real life?), they come to a stop on the roofs of two adjacent building. They want to be 'Together Forever', but they can't jump, so their clothes start escaping piece by piece and floating in the air in a romantic embrace.
This leaves the couple pretty much how they started, or maybe not... You have to watch and see. Just a bit of warning, the commercial has a brief NSFW moment towards the end.
Stats for Extreme Fashion Stunts
Trending: Older & Buzzing
Research: 39,595 clicks in 403 w
Interest: 4 minutes
Concept: Extreme Fashion Stunts
Related: 51 examples / 39 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: carbon-fibre pavilions, upcycled scrap soaps, and reversible fitness leggings.
Extreme Fashion Stunts
More Stats +/-
Upcycled Scrap Soaps
Reversible Fitness Leggings
Fruity Vinegar Sprays
GPS-Integrated Activity Trackers