More Rugby Fashion - Just Cavalli Underwear Ad (GALLERY)

Take that, Armani and Beckham! Just Cavalli’s new men’s underwear ad features not one, but 5 members of the Italian rugby team, Montepaschi Viadana.

The campaign which will run starting in June 2008 in a selected number of Italian and international magazines features: Aldo Birch, Ross Curlew, Matthew Harvey, Hayden Pedersen, and Kaine Robertson.

The Montepaschi Viadana team was founded in 1970 and has won various national trophies.

The ad campaign was shot by photographer Gianpaolo Sgura in the team’s official locker-room. Hot!

Here’s some more rugby fashion:

How To Lessons from Ralph Lauren - Rugby Fashion How to (VIDEO)

For the Rugby Ralph Lauren’s Spring 2008 collection, a campaign was created to compliment the preppy-chic look that’s taking over the fashion world by storm. To raise intrigue over the collection, the fashion house has released a series of how-to videos, such as How to Tie a Bow Tie, How to Layer, a… [More]