Just Cavalli Underwear Ad

By: mediterranean - Published: • References: catwalkqueen
Take that, Armani and Beckham! Just Cavalli’s new men’s underwear ad features not one, but 5 members of the Italian rugby team, Montepaschi Viadana.

The campaign which will run starting in June 2008 in a selected number of Italian and international magazines features: Aldo Birch, Ross Curlew, Matthew Harvey, Hayden Pedersen, and Kaine Robertson.

The Montepaschi Viadana team was founded in 1970 and has won various national trophies.

The ad campaign was shot by photographer Gianpaolo Sgura in the team’s official locker-room. Hot! Stats for More Rugby Fashion Trending: Older & Average
Traction: 12,803 clicks in 339 w
Interest: 4 minutes
Concept: More Rugby Fashion
Related: 70 examples / 54 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: eclectic still-life photography, fashionable beach soccer for men, and feminine coffee packaging.