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20. Bright Balloon Lookbooks

 The Blanco Spring/Summer 2012 Campaign Features Bold Hues (GALLERY)
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close trend summary Welcome to TrendHunter.com;
an online explosion of micro-trends and new ideas!

Jeremy Gutsche I'm Jeremy Gutsche, and I founded Trend Hunter as a place to get inspired by new business ideas and cutting edge trends. Over the last few years, Trend Hunter has evolved to become the world's largest, most updated trend spotting website... But as you dive into your Trend Hunter adventure, take note that there's a big difference between Trend Hunter and Trend Hunter PRO.

In short, Trend Hunter is our crowdsourced front page. It features thousands of unique ideas and micro-trends fueled by our global network of 89,422 members. Trend Hunter PRO takes all of those crowdsourced ideas and filters them into the meaningful patterns that have emerged from our 35,000,000 views per month. Below are a few Q&As to help you on your way:

What's a micro-trend?
Micro-trends are new ideas that spark bigger ideas, as opposed to the macro-trends we all know, like 'eco', 'outsourcing', and 'the rise of female purchasing power'.

Trend Hunter's front page features a crowdsourced daily dose of micro-trends, viral news, fashion trends and pop culture. You can use micro-trends to stimulate creativity, or combine them into patterns to have a greater impact on your innovation process. For more background on 'how to innovate', check out our award-winning innovation book, Exploiting Chaos.

What's a PRO Trend?
A PRO Trend is a cluster of micro-trends, the result of crowd-filtering our articles to uncover patterns that are meaningful for entrepreneurs, marketers and innovation professionals. A PRO Trend differs from a micro-trend in that it offers a broader view of key patterns influencing today’s marketplace. If you are interested in learning more, visit TrendHunter.com/PRO.

What is trend spotting for?
Trend spotting (a.k.a. trend watching) is the science of identifying emerging shifts in our social behavior and aspirations, usually to inspire new products or ideas. The latest trends are driven by a range of factors, including fashion trends, pop culture, media, news, innovation, and the arts. Accordingly, when searching for inspiration, it is important to look both inside your industry AND beyond.

Trend spotting is used by industry professionals to develop business ideas, identify fashion trends, enhance idea generation, and inform marketing, media, design and strategic planning. By developing a systematic approach to trend spotting, individuals and organizations can better develop disruptive products and creations that dance the beat of cool.

What is cool hunting / trend hunting?
Cool hunting and trend hunting isn’t the search for what’s popular. It is the search for what’s NOT popular – yet. In fact, cool hunters and industry professionals typically refer to cool as the NEXT big thing. Once trends becomes mainstream, the novelty and appeal is lost. As a result, you must seek inspiration from the fringe. This means exposing yourself to the extremes of fashion trends, luxury products, and even bizarre ideas. By construct, this means micro-trends have a lower probability of becoming mainstream. However, the purpose is not to 'always be correct', but rather to inspire your ideas based on what is currently sparking consumer attention.

Who can be a trend spotter / cool hunter?
In short, anyone looking for a new idea! Professionally, there are individuals who are referred to as trend spotters or cool hunters, but there's no reason that term can't be applied to anyone looking for cutting-edge inspiration. If you are motivated by a fervent desire to discover tomorrow, and constantly searching for new trends, then you're a trend spotter! Often employed in fashion, design, art, media, strategy, and marketing, trend spotters and cool hunters set the rhythm for the pulse of pop culture.

Enjoy the site, and good luck looking for your next big idea!

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