These Limited-Edition Undies Let You Rock Gold Like an Olympian

By: mediterranean - Published: Jan 23, 2009 • References: bikkembergs & trendnista
No longer a simple question of boxers or briefs, male underwear has been the focus of much innovations in design, material and functionality.

We’ve already seen lace, glow in the dark, environment-friendly, feature-enhancing, and even denim-specific underwear designs. Now we can add discofied golden underwear that brings the party down there to the mix.

The new Dirk Bikkembergs’ limited edition golden underwear collection is perhaps the closest that most of us will ever come to the gold—unless, of course, you’re Michael Phelps. Stats for Discotastic Male Underwear Trending: Older & Buzzing
Research: 109,608 clicks in 383 w
Interest: > 3 minutes
Concept: Discotastic Male Underwear
Related: 78 examples / 60 photos
Segment: Males, 12-55
Comparison Set: 29 similar articles, including: 15 scandalous underwear advertisements, 36 underwear innovations & gift ideas for guys, and body graffiti underwear editorials.