Diesel Intimate 2009 Campaign Is Fashionably Edgy

By: mediterranean - Published: Jan 22, 2009 • References: diesel & homotography.blogspot
After their dark spring 2009 ad campaign, which included fetishvertising in the form of foot worship, I’ve been anticipating the new Intimate ads from Diesel. Could they top their previous Myspace-inspired campaign?

Well, Diesel has unveiled the new campaign and the answer is a resounding ‘Hell yeah!’ The new Diesel Intimate ads by photographer terry Richardson take the sizzling and fetish factor up a notch (or two).

The new campaign is hands down my all time favorite underwear campaign. I haven’t found information on the photographer yet, but there are splashes of the style of photographer David LaChapelle.

The ads use TV sets and notebook screens to zoom in on the private areas of the model, resulting in highly seductive images. Stats for Zooming in on Privates Trending: Older & Warm
Research: 71,292 clicks in 382 w
Interest: 4 minutes
Concept: Zooming In On Privates
Related: 111 examples / 85 photos
Segment: Females, 18-55
Comparison Set: 40 similar articles, including: myspace inspired fashion ads, 36 underwear innovations & gift ideas for guys, and fashion on the run.