The new Bonds underwear commercial stars an Australian YouTuber who became a star for his skills and tricks with soccer balls.
Kane’s YouTube account is full of videos of him busting all sorts of cool moves with a soccer ball, freestyle.
The Campaign Palace, Sydney saw a great opportunity in his energetic fun performance and hired him in this new spot for Bonds Underwear. The commercial is called "The Short (Freestyler)".
This goes to show you how our world is changing. From famous bloggers to stars and models that were discovered on YouTube and Myspace. It’s easier than ever before to promote yourself when you have real talent.
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Concept: Recruiting Viral YouTube Stars
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Recruiting Viral YouTube Stars
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