‘CK Teen Screen Grabs' by Brett Lloyd

By: mediterranean - Published: Jan 2, 2009 • References: ponystep & homotography.blogspot
After delivering my absolute favorite editorial of 2008, emerging London-based photographer Brett Lloyd and the extremely creative stylist Nicola Formichetti join forces once again for an unusual fun Calvin Klein underwear fashion feature for PonyStep.

The fun ‘CK Teen Screen Grabs’ feature shows models Luke Stevens, Josh Blount, James Cooper, Pete Bolton, and Michael Walsh clad in Calvin Klein underwear with body graffiti that shows the names of the photographer, stylist, models, phone numbers, magazine, etc.

The feature embraces the online magazine world by being screen capped from the photographer’s Mac, giving it a sense of being raw and less formal than the typically polished and photoshopped-to-death editorials. Stats for Body Graffiti Underwear Editorials Trending: Older & Buzzing
Research: 114,112 clicks in 385 w
Interest: 4 minutes
Concept: Body Graffiti Underwear Editorials
Related: 79 examples / 61 photos
Segment: Males, 18-35
Comparison Set: 29 similar articles, including: iconic underwear tribute, 36 underwear innovations & gift ideas for guys, and male slumber parties.