Super scale neon veins and arteries illuminate a glazed office lobby in central London, flicking on and off to promote debate and awareness of the UK's biggest Medical Charity, Wellcome Trust. London based Paul Cocksedge is the lighting designer behind the commission, which will be on show until November 2008.
"Using a unique electronic material that allows light to pass through it, but with a flick of a switch can stop the light, the magic skin covering the arms disappears to reveal veins and arteries inside the arms which have been translated into glass neon tubes."
Implications - The use of medical aesthetics in art or advertising adds an element of edginess to the imagery used.
Paul Cocksedge Illuminates Wellcome Trust in London
cayce_p — February 23, 2008 — Art & Design
References: paulcocksedge & dexigner