Amazon announced that it will acquire the United States-based Wondery podcast Network in a deal where no financial details were made public and no closing date was announced.
Amazon indicated that operations will not change for the Wondery podcast network, and viewers will still be able to access Wondery content on the same platforms as before the acquisition. However, the acquisition will allow Wondery to access more research through Amazon, which can improve the content creation process. For Amazon, the acquisition indicates a focus on expanding Amazon Music to offer more podcast content.
“Amazon Music launched podcasts in September 2020, and together with Wondery, we hope to accelerate the growth and evolution of podcasts by bringing creators, hosts and immersive experiences to even more listeners across the globe, just as we do with music,” said Amazon
Image Credit: Amazon