Amazon Music has become the newest sponsor of the 2022 Esports Awards, making the brand the official music partner of the event. The brand aims to show “the synergy between music and competitive gaming” and will create a playlist for the ceremony that includes internationally recognized, local, and independent artists.
On December 13 in Las Vegas, the Resorts World Theatre will play home to the Esports Awards' seventh ceremony. Amazon Music enters the esports market for the first time with this partnership, joining the likes of automotive manufacturer Lexus,
telecommunications company Verizon, and the Leukemia and Lymphoma Society.
“It also wouldn’t be an Esports Awards celebration without a killer music playlist, and I can’t wait for everyone to experience what we have been working on with Amazon Music,” said Michael Ashford, CEO of the Esports Awards.
Image Credit: Esports Awards, Amazon Music
Why This Trend Is Growing
- Music-based Award Sponsorships
- The success of Amazon Music's partnership with Esports Awards suggests a growing trend in music-based sponsorship opportunities for award shows and events.
- Synergy Between Music and Esports
- The partnership between Amazon Music and Esports Awards demonstrates a trend towards recognizing the close relationship between music and competitive gaming, presenting opportunities for innovative cross-industry collaborations.
- Creating Event Playlists
- Amazon Music's creation of a playlist for the Esports Awards presents a trend towards customized event playlists, providing opportunities for music industry partnerships and expanding music streaming service offerings beyond personal use.
Industries Being Reshaped
- Music Streaming Services
- The partnership between Amazon Music and Esports Awards presents an opportunity for music streaming services to expand into event sponsorship and playlist creation.
- Esports
- The trend towards recognizing the close relationship between music and competitive gaming presents opportunities for innovative cross-industry collaborations between the music and esports industries.
- Event Management
- The trend towards customized event playlists presents opportunities for event management companies to partner with music streaming services and create unique experiences for attendees.
