The Esports Awards has partnered with food processing company Tyson Food, promoting the company as an official event sponsor. Tyson Foods will work with the Esports Awards on digital activations just ahead of its main event on December 13, while also being spotlighted on the Esports Awards’ monthly show. A competition will be held to win a ticket to the famed event.
The Esports Awards will be held at the Resorts World Theatre in Las Vegas, NV. Tyson Foods promotional advertising will be throughout the venue and a special event during the show. The Esports Awards adds Tyson Foods to its list of collaborators, with other notable names like Secretlab and Verizon receiving contract renewals with the event.
Image Credit: Esports Awards
What's Driving This Trend
- Esports Sponsorship Deals
- Opportunity for companies to reach large, engaged audiences through esports events and partnerships.
- Food Industry Involvement in Esports
- Potential for food and beverage companies to increase brand visibility and engagement through partnerships with esports organizations and events.
- Digital Activations for Live Events
- Increasing trend of incorporating digital activations and experiences into live events, providing unique opportunities for brand engagement.
Who This Affects Most
- Esports
- Esports organizations and events can benefit from collaborations with companies seeking to engage with a younger, tech-savvy audience.
- Food Processing
- Food processing companies may benefit from exploring partnerships in the esports industry to promote their products and connect with a younger demographic.
- Digital Marketing and Advertising
- Opportunities for companies specializing in digital marketing and advertising to work with esports events and organizations to create innovative activations for live events.
