Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Virgin America and Banana Republic Airport Stunt Surprises Passengers

 - Dec 24, 2011
References: &
Virgin America and Banana Republic teamed up to give travelers a fun surprise at the SFO airport last week. Imagine going to baggage claim to pick up your luggage and seeing a line of presents moving along on the conveyor belt! This is exactly what passengers of Virgin America’s flight 837 from Chicago to San Francisco experienced.

Virgin America and Banana Republic decided to spread some Christmas cheer on Dec. 16 by placing carefully wrapped gift packages containing Banana Republic merchandise on an SFO baggage claim conveyor belt. Each package came with a message card that said, "Surprise! This gift is for you… doesn’t matter if you’ve been naughty or nice from Banana Republic and Virgin."

For tired travelers and passengers who may not get to see their loved ones this holiday season, a surprise like this definitely creates positive brand association. After all, who doesn't like receiving gifts?