To kick off the launch of Crash Team Racing Nitro-Fueled (also known as CTR), teen fashion brand Hollister created an in-store video game livestream event from its Los Cerritos store location in California. For the event, Hollister invited two Twitch streamers to play CTR in-store, giving people the chance to watch in-store or tune in online via Twitch for all of the action. For the event, an in-store gaming lounge was set up to offer a comfortable viewing and gaming experience.
Hollister also invited influencers to support the video game launch with friendly gaming competitions. Additionally, for those who couldn't make it to the one-day-only event, Hollister is offering downloads of CTR online, as well as through 100 of its stores in the United States.