To kick off the launch of Crash Team Racing Nitro-Fueled (also known as CTR), teen fashion brand Hollister created an in-store video game livestream event from its Los Cerritos store location in California. For the event, Hollister invited two Twitch streamers to play CTR in-store, giving people the chance to watch in-store or tune in online via Twitch for all of the action. For the event, an in-store gaming lounge was set up to offer a comfortable viewing and gaming experience.
Hollister also invited influencers to support the video game launch with friendly gaming competitions. Additionally, for those who couldn't make it to the one-day-only event, Hollister is offering downloads of CTR online, as well as through 100 of its stores in the United States.
Why This Trend Is Growing
- In-store Livestream Events
- Retailers can create in-store livestream events to showcase products and create community engagement.
- Influencer Partnerships for Gaming
- Brands can partner with influencers to create gaming content and generate buzz for product launches.
- Branded Gaming Experiences
- Businesses can create branded gaming experiences and incorporate them into their marketing strategy to promote engagement and drive sales.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can utilize in-store gaming events and influencer partnerships to launch new products and increase customer engagement.
- Video Game Industry
- The video game industry can collaborate with fashion brands to create gaming experiences and reach new audiences.
- Marketing Industry
- Marketing agencies can help businesses integrate gaming experiences into their marketing strategies and generate buzz for product launches.
