For sushi lovers who have made the switch to plant-based eating, there's now a vegan wagyu version of the luxury Japanese beef cut. The vegan "Waygu" is being introduced to North America's Advanced Fresh Concepts so that the innovative product can be introduced to supermarkets.
The product taps into the growing demand for plant-based alternatives and it simultaneously satisfies a desire for unique products with an upscale, global twist. The Waygu Plant-Based Teriyaki Strips are prepared using traditional Japanese cooking methods and spices, including authentic ingredients like soy sauce, rice wine, ginger and garlic paste. The product can be used as a plant-based replacement for sliced beef in a variety of dishes. Now, all diners, regardless of their dietary needs or preferences, can experience an alternative for the best beef in the world.
What's Driving This Trend
- Plant-based Meat Alternatives
- The growing demand for plant-based alternatives presents an opportunity for food companies to develop innovative meat alternatives
- Ethnic-inspired Plant-based Products
- The success of the Waygu plant-based teriyaki strips indicates a trend towards demand for globally-inspired plant-based products.
- Premium Plant-based Products
- The success of the Waygu plant-based teriyaki strips also indicates a trend towards demand for premium plant-based products that can satisfy the upscale, global tastes of consumers.
Who This Affects Most
- Plant-based Food Industry
- Companies in the plant-based food industry can take advantage of the growing demand for meat alternatives and develop innovative plant-based products that can satisfy the tastes and preferences of consumers.
- Ethnic Food Industry
- Companies in the ethnic food industry can tap into the trend towards demand for globally-inspired plant-based products by developing new and unique plant-based products that incorporate diverse flavors and ingredients.
- Premium Food Industry
- Companies in the premium food industry can take advantage of the trend towards demand for premium plant-based products by developing new and innovative plant-based products that can satisfy the upscale, global tastes of consumers.
