Meatless Slab Sushi

Pokeworks' Vegan Spam Musubi is Made with OmniFoods

In partnership with OmniFoods, Pokeworks is testing out a brand-new vegan spam musubi option. This menu option arrives just in time for Veganuary when people are challenging themselves to go plant-based for a month, and this dish highlights a pork alternative.

OmniPork Luncheon reinterprets a popular kind of canned meat in a totally plant-based way, and it's a product that can be used for everything from fried rice and sandwiches to ramen. With five grams of protein per serving, the dish boasts 50% less sodium than generic luncheon meat.

Although Pokeworks is a fish-centric chain, CEO Steve Heeley says "We look forward to working with OmniFoods to help showcase [its] premium, preferred alternative to our traditional Garlic Spam Musubi.”

Veganuary
As more people participate in Veganuary and challenge themselves to stay plant-based for a month, businesses can innovate with various meat alternatives to cater to this growing market.
Plant-based Canned Meat
As the demand for plant-based protein alternatives increases, developing plant-based canned meats could disrupt the traditional canned meat industry.
Meatless Sushi
The popularity of meatless sushi is opening doors for innovation in providing plant-based sushi alternatives to cater to the vegan and health-conscious market.

Sectors Adopting This

Plant-based Food Manufacturing
The rise in demand for plant-based alternatives presents opportunities for growth and innovation within the plant-based food manufacturing industry.
Quick-service Restaurants
Quick-service restaurants can expand and diversify their menus by incorporating plant-based alternatives like meatless sushi and vegan spam musubi, attracting a broader consumer base.
Alternative Protein Supply Chain
As alternative proteins gain popularity, businesses can invest in and strengthen the supply chain for alternative proteins such as plant-based ingredients, promoting a transition from animal-based products to sustainable alternatives.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 37%
Activity 50%
Freshness 11%