Tofurky's Sub-Brand Moocho Offers Decadent Plant-Based Frozen Desserts
Laura McQuarrie — February 18, 2019 — Lifestyle
In its limited-edition holiday feast kits, meatless brand Tofurky included a plant-based espresso cheesecake and positive feedback from customers inspired the creation of an all-new sub-brand called Moocho, which creates sweet vegan cheesecakes to complement Tofurky's savory, protein-rich meat alternatives. The plant-based, non-GMO cheesecakes are being introduced to consumers in flavors like Triple Berry Swirl, New York Style Vanilla and Chocolate Fudge, which will be available for individual purchase for the first time.
Under this new dessert brand, Tofurky has the potential to launch a range of other non-dairy products that won't be confused with the core items in its protein-powered range.
Whether or not one is interested in trying meat-free products, plant-based desserts are appealing to those who are looking to avoid certain ingredients and treat themselves to a better-for-you indulgence.
Under this new dessert brand, Tofurky has the potential to launch a range of other non-dairy products that won't be confused with the core items in its protein-powered range.
Whether or not one is interested in trying meat-free products, plant-based desserts are appealing to those who are looking to avoid certain ingredients and treat themselves to a better-for-you indulgence.
Trend Themes
1. Plant-based Desserts - Creating more indulgent plant-based desserts, especially cheesecakes, can attract customers who are looking to avoid certain ingredients.
2. Expansion of Plant-based Product Lines - Expanding plant-based product lines, like Tofurky's new dessert brand, can help companies create new and diverse revenue streams.
3. Holiday-themed Kits - Creating limited-edition holiday-themed kits can help companies test out new product offerings and receive valuable feedback from customers.
Industry Implications
1. Plant-based Food - The plant-based food industry has an opportunity to create more innovative and indulgent desserts, like cheesecakes, to complement their savory products.
2. Dessert - The dessert industry can expand into the plant-based market and offer new, innovative products that cater to customers looking to avoid certain ingredients.
3. Food Subscription Services - Food subscription services can introduce customers to new plant-based products through limited-edition holiday-themed kits and receive valuable feedback to improve future offerings.
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