There are tons of unique fragrance products on the market, but most are designed to evoke traits like courage, sensuality and freshness. To mark its 70th anniversary in Uruguay, McCann Montevideo created a limited-edition fragrance named 'I CANN Eau de Créativité,' which is designed to boost one's creativity.
As Leándro Gómez, McCann Montevideo's CEO describes: "In our research, we determined that creativity is completely emotional and with no logical process. We also learned that scents are a powerful medium to convey emotions."
I CANN Eau de Créativité is a unisex fragrance with notes of citrus fruits that boasts an unusual set of directions for application; the package for the perfume product notes that the bottle shouldn't be opened until inspiration hits.
What Makes This Trend Stand Out
- Emotional Fragrances
- The trend of designing fragrances that target specific emotions, such as creativity.
- Scented Innovation
- The trend of using scents as a medium to enhance and stimulate various experiences.
- Unconventional Application
- The trend of creating unique and unconventional ways to use and apply fragrance products.
Sectors Adopting This
- Fragrance Industry
- The fragrance industry can explore the development of more emotion-focused fragrances that can enhance specific moods or experiences.
- Marketing Industry
- The marketing industry can leverage the use of scents as a powerful tool to create unique and memorable brand experiences.
- Product Packaging Industry
- The product packaging industry can innovate by incorporating unconventional instructions or features on packaging to enhance user experience.
