The Godshall's Uncured Canadian Turkey Bacon is being launched at Sam's Club locations as a flavorful option for shoppers to pick up that's crafted with all-natural ingredients.
The turkey bacon is made with US-raised turkey and has a thick cut that's infused with the flavor of real wood thanks to its smoked recipe. Featuring 12-grams of protein per serving, the bacon doesn't contain any gluten, MSG or nitrates and has just 90-calories. The product is being launched in 20-ounce packages with two 10-ounce packs within at a price point of $8.94.
Executive Director of Marketing Francis Yupangco spoke on the Godshall's Uncured Canadian Turkey Bacon saying, "To date, Canadian Turkey Bacon has been a niche subcategory, with only Godshall’s and one other company producing it. The launch into Sam’s Club will be the first time that Canadian Turkey Bacon is available nationwide."
What's Driving This Trend
- All-natural Meat Products
- Introducing all-natural meat products to the market is a trend that has potential for disrupting existing meat industries and offering consumers healthier alternatives.
- Gluten-free Meat Products
- Offering gluten-free meat products has potential to disrupt the meat industry, tap into the growing demand for gluten-free options, and provide healthier meat options for consumers.
- New Meat Flavors
- Introducing new and unique flavors to traditional meat products can create disruptive innovation opportunities for food companies looking to stand out in the meat industry.
Who This Affects Most
- Food Production
- With growing concerns about health and wellness, offering all-natural and gluten-free meat products can provide disruptive innovation opportunities and increase market share in the food production industry.
- Grocery Retail
- Introducing new meat products with unique flavors and healthier options into grocery stores could provide disruptive innovation opportunities for grocery retail companies to attract health-conscious customers and increase sales.
- Fast Food Chains
- Fast food chains could benefit from incorporating all-natural and gluten-free meat options into their menus, offering healthier and unique alternatives to traditional fast food options.
