Art Deco Home Makeovers

The Hampstead Home in London Received a Thorough Renovation

Architects Groves Natcheva completed a redesign and renovation on the Hampstead Home in London, England.

The classic art deco residence featured a traditional 20th century home design, so the design team decided to keep the original structure and celebrate it instead of replace it. By replacing the roof and adding large, loft-like windows, the exterior of the home blends seamlessly with the contemporary interior. By knocking out multiple walls, the home now has an open-concept design that allows natural light to flood each room. The kitchen now has high-end finishes and a large door that opens to the garden, allowing for indoor/outdoor living.

The end result of the renovation on the Hampstead Home is a space that effortlessly mixes old with new, for a refreshed living space that is full of detail and history.

Image Credit: <a target="_blank" rel="nofollow" href="http://www.heleniobarbetta.it/">Helenio Barbetta</a>

Art Deco Revival
Opportunity for designers to incorporate the classic art deco design elements into modern homes and buildings.
Open-concept Living
Growing trend of creating larger and more open spaces in homes to promote a more social and connected lifestyle, leading to opportunities for companies in home renovation and design.
Indoor/outdoor Living
Increasing demand for homes to feature spaces that allow for a seamless transition between indoor and outdoor living, creating opportunities for companies in architecture and landscaping.

Where This Applies

Home Renovation
Companies in this space can take advantage of demand for innovative designs that blend classic and modern elements.​
Architecture
Opportunities for architects to collaborate with interior designers to create designs that are visually stunning and promote a social and connected lifestyle.​
Landscaping
Growing trend in designing outdoor spaces to create a natural extension of the indoor living space, creating opportunities for companies in landscaping and outdoor furniture.​
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 41%
Freshness 8%

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